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He may retire from basketball but he will never retire from his business interests. In fact if I were a betting person I might bet that the reason Mr. M.J. is quitting this season is because he can make more money doing something else. I wonder what it is? Will it be one of his current projects or something brand new? Stay tuned!

Thanks for the good times!

Michael Jordon Broadens Clothing Line

Michael Jordon, basketball's super, super star announced the expansion of his clothing and shoe line. In addition to being the world's greatest basketball player, Michael is an astute businessman.

Besides owning his well-known "Michael Jordon" restaurant in Chicago and having his own line of men's cologne, Michael will be overseeing a line of basketball sneakers and apparel bearing his name for his longtime sponsor Nike, Inc.

The Chicago Bulls superstar has already added millions of dollars to Nike's bottom line and his as well over the past 13 years for his signature "Air Jordan" shoes and clothing. Michael currently earns over $40 million a year with product endorsements.

Jordan has just signed a one year contract to do one more season with the Bulls, but after that he is expected to again retire for the final time from the game of basketball. With that in mind and his huge basketball superstar paycheck soon to cease, the world's leader in athletic shoes has come up with a way for Michael to keep his hand in the game and his image on the shoes worn on the court.

Michael will run a broadened Jordan brand of basketball shoes and clothing that will not only carry the "Air Jordon" line but other models that will be designed especially for other pro players picked by Michael.

The first Jordan brand collection is expected to debut this coming November. The shoes in the Jordon line are expected to be priced as low as $90 to make them more affordable.

As if Michael is not busy enough being involved in his business empire, he expects to be heavily involved in designing the expanded lines of apparel and shoes. He said that will give him an outlet for his creative ambitions and competitiveness.

September 1997

Michael Jordon Introduces Body Products

Michael Jordon - world-class athlete, restauranteur, sports clothing designer and now body products. This week, Michael introduced expanded body products to his successful cologne for men.

The basketball star of the Chicago Bulls has been hitting the talk show circuit promoting the new products which include a new soap, body spray, after shower powder and more to come.

Michael announced that sales for his popular "Michael Jordon" Cologne has hit $60 million since its introduction last November. The new body products are an extension of the cologne.

Only recently Michael announced that his big sponsor, Nike, will be adding a line of Michael Jordan sports clothing, all designed by Michael himself.

Yes, Michael is truly a money machine... he is now truly a "brand name."

MICHAEL JORDAN COLOGNE - by BIJAN Fragrances Inc.
http://www.michael-jordan-cologne.com/

Michael Jordan Images
http://www.shu.edu/~martelfr/contents/jordan/index.html

September 1997

October 1997

Michael Jordon Endorses AMF's Bowling Products

First it was basketball. Then it was baseball. Now it's bowling. Endorsement deals still keep coming for Michael Jordon and next in his sports stable is a deal with AMF, the world's largest bowling center owner and operator with its 353 centers.

He has signed a five year contract to endorse their products, but the deal doesn't come without a price. AMF, which announced plans to go public last August, is buying Jordan's fledgling Michael Jordon Golf Company which includes a golf center in Aurora and three retail golf stores.

Michael and his golf company partner, Chuck Reeves, had been looking for more capital to expand the golf centers. The endorsement deal came along as AMF was originally wanting to get Michael's endorsement of its bowling products - - no terms of Jordan's endorsement deal or what AMF's investment was in buying the Michael Jordon Golf Company.

An interesting fact about bowling is that it is still the largest participating sport in the country with approximately 53 million people bowling at least on occasion. Bowling sources say that league bowling is in a decline, but "open play" bowling is on the increase.

Michael Jordon keeps getting bigger and bigger. He's now a super, super star. And, a nice guy on top of it.